Are you planning to take advantage of the fast growing online consumer market in China? While it is relatively easy to set up an online website to start selling immediately, to maximise the benefits of your online initiative, you will need indepth understanding of the online market, i.e. different options and costs, what your target consumer group and what their preferences are, and set your onlin emarketing strategy right. It is essential to involve the marketing professionals who understand the dyanmics of both markets to help you craft a successful online marketing strategy.