Our company New Zealand Information and Communication Technology Limited (NZICT). specialises in helping New Zealand businesses to market their brands to China via eCommerce.
eCommerce market is burgeoning in China and according to Maggie Zhou, the deputy GM of Alibaba’s Cross border eCommerce Department, the next 10 years will be the diamond decade for cross-boarder ecommerce. Increasing number of Chinese consumers are now looking to buy overseas products to improve their life quality.
To optimise the cross-border opportunities, it is imperative that NZ brands work with the marketing professionals who understand the dynamics of both ends of the market, as well as the nuts and bolts in various cross-border eCommerce process.
Key success factors include sound strategies derived from robust market research and big data anaylsis, appropriate brand messages developed and communicated via the most appropriate channels, and the cultural awareness that consumer preference may not always be the same in both markets and many more.
As a passionate marketer, the company director Vallen Han (https://nz.linkedin.com/in/vallen-han-34257632) will draw from her 20 years of experience working for large or SME companies in both New Zealand and China, to help you set up your online presence to China. In her most recent job, Vallen has helped over 30 New Zealand businesses to start off selling products directly from NZ to China online via Tmall Global platform and other smaller platforms.
Now it is a time to move to the next phase of the eCommerce journey, i.e. to make an bigger impact with the online presence and think of cross channel marketing. It is also a time to make up your minds on what you wish to put in and get out.
Our philosophy is to deliver strategies in the most tangible way that helps New Zealand businesses to grow their market in China.